Brand, visual appearance and logo

The centerpiece of the city's visual identity is the Riihimäki text logo. The main color of the visual identity is red. The color reflects love for Riihimäki. Five additional colors are used alongside the main color red.

The townspeople named the additional colors during the participation process.

• in-ground swimming pool (blue)
• to park (green)
• sunflower field (yellow)
• Lost Statue (pink)
• into a robot (purple).

Exact color specifications can be found About the brand book and graphic guidelines of the city of Riihimäki.

In addition to the Riihimäki text logo, the city uses the R element, which is a central part of the visual identity of the city of Riihimäki. The R element is used in many different ways: as part of a message, as an independent emblematic element or as an illustration. In addition, its shapes can be used to divide or delimit different surfaces.

Riihimäki's brand and visual identity were launched in 2021. The city's coat of arms is used in communications only in limited cases.

Company Logo

The Riihimäki logo may not be modified, and its dimensions may not be changed. The logo must be used in the specified color, i.e. primarily red on a white background or white on a red background. The logo can be placed on top of the image without a color background when it stands out enough. Shading or other effects should not be added to the logo.

The minimum height of the logo in printed products is 5 mm and 20 px online. Enough space should be left around the logo so that it is visible and stands out from the rest of the information.

R element

The basic shape of the R element must always remain the same.

Download the R element here in pdf format.

Arms

Riihimäki's heraldic emblem or coat of arms was designed by Arttu Brummer-Korvenkontio in 1947. The golden belt symbolizing the railway divides the coat of arms into two parts: in the upper field there are seven red flames rising upwards and in the red lower field a golden torch. The flames depict industry and the brambles depict rural crops.

The city's coat of arms is used alone and no other emblems are attached to it. The coat of arms is only used in worthy contexts suitable for it. The city government supervises the use of the coat of arms. Ask the city attorney for permission to use the coat of arms. You can get the electronic version of the coat of arms from the city's communication and marketing.