The centerpiece of the city's visual identity is the Riihimäki text logo. The main color of the visual identity is red. The color reflects love for Riihimäki. Alongside the main color, red, five additional colors are used, which allow for playing with colors and create a diverse and multifunctional whole in the brand by changing colors in a controlled manner.
In connection with the brand's involvement, the townspeople named the colors as an in-ground swimming pool (blue), a park (green), a sunflower field (yellow), the Lost statue (pink) and a robot (purple). The exact color specifications can be found in the Riihimäki city's brand book and graphic instructions.
In addition to the logo, the city uses the R element, which is a central part of the visual identity of the city of Riihimäki. The city uses the R element in many different ways: as part of a message, as an independent emblem-like element or as an illustration. In addition, its shapes can be used to divide or delimit different surfaces.
Riihimäki's brand and visual identity date back to 2021. The city's coat of arms is used in communications only in limited cases.