Riihimäki begins a year-long collaboration with three local influencers

The City of Riihimäki is starting a year-long collaboration with three social media influencers. All of the influencers involved in the collaboration live in Riihimäki. The goal of the collaboration is to increase awareness of Riihimäki and highlight the city's living and everyday life.

"Riihimäki's brand, reputation and awareness have been strengthened in recent years, but there is still work to be done. Competition for new residents is fierce between cities. Influencer marketing puts the voices of real Riihimäki residents and their authentic experiences at the heart of the city's marketing," says Communications and Marketing Manager Mia Miettinen.

The city is being collaborated with by Roosa Grönberg, Riikka Ruokolainen and Iida Salonen. Ruokolainen and Salonen have lived in Riihimäki for a long time, while Grönberg is a new resident of the city. All of them are able to present Riihimäki from different perspectives.

Riihimäki influencers can be found on Instagram:

• Roosa Grönberg: @roosra (go to Instagram)
• Riikka Ruokolainen: @maailmanympari (go to Instagram)
• Iida Salonen: @iiida.salonen (go to Instagram)

Social media influencers produce content for their own and the city's channels, including topics such as housing, everyday life in Riihimäki, and the city's diverse services, including culture and sports. In addition to Riihimäki influencers and the city's social media channels, the influencer campaign can be seen on the city's website, among other things.

The city's website's electronic residents' magazine, Sinulle riksulainen, will feature all the influencers during the spring. In the Sinulle riksulainen articles, they tell why they live in Riihimäki and how they see the city. Check out the contents of the city's resident magazine on the Sinulle riksulainen website.