Miettinen Mia
Communications and Marketing Manager
Administration
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The City of Riihimäki will communicate also on WhatsApp from Tuesday, January 2, 2026. The city has established its own channel on Finland's most used social media service.
“Almost 90 percent of Finns use WhatsApp weekly. This makes it possible to reach a wide range of people in an otherwise fragmented social media world. In addition, algorithms on WhatsApp do not affect message delivery in the same way as in other services,” says Communications and Marketing Manager Mia Miettinen.
The WhatsApp channel is intended for everyone interested in Riihimäki and the affairs of the city of Riihimäki. The channel publishes weekly information about current and everyday issues, events and decision-making in the city.
Only a few Finnish municipalities currently communicate on WhatsApp.
If you already have WhatsApp on your phone, you can follow the City of Riihimäki channel. from this link. Follow the instructions on the page to follow the channel. When you enable channel notifications, you will be notified immediately of new updates to the channel.
“The city communicates more closely on WhatsApp about current issues and events than on other channels. The language is also probably more relaxed than on other channels. If necessary, we can also use WhatsApp in situations requiring urgent communication.”
WhatsApp channel communication is one-way, so you can't reply to messages. However, you can react to messages with emojis. The advantages of the channel include speed and privacy protection for followers: other followers cannot see who follows the channel and who has reacted to the content.
The broadcast channels of the messaging service WhatsApp, owned by Meta, were launched in Finland in September 2023. Media, public figures, companies and authorities have adopted WhatsApp channels to communicate with people.
Communications and Marketing Manager
Administration
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