Miettinen Mia
Communications and Marketing Manager
Administration
The Riihimaki.fi website uses Google Translate.
Starting on Monday, August 26, 2024, Riihimäki's Ole Riksu! campaign highlights the city's vibrant business life and great cultural offerings. To the website of the marketing campaignstories of smart residents of Riihimäki who are influential in business and culture have been collected, as well as information about workplaces and plots of land. "The goal of the campaign is to arouse positive curiosity about the possibilities of Riihimäki and attract new residents to find their way here. At the same time, we are spreading a happy, energetic and attractive message about the life and values of our city", says Mia Miettinen, the communication and marketing manager of the city of Riihimäki. Be a Riksu! campaign is a continuation of the one that started in spring 2023 resident and image marketing campaign for Personal local guide.
Ole Riksu! is aimed at new potential residents, and it can be seen in the capital region as outdoor advertising and digital marketing. You can come across the campaign, for example, in the center of Helsinki and on VR commuter trains. "We also want to utilize the strength and creativity of the locals in strengthening our marketing. Now you have the opportunity to become part of the marketing campaign of the city of Riihimäki! Stickers have been made for the people of Riihimäk, on which Ole Riksu ends up via a printed QR code. -websites. Stickers are distributed free of charge in the information center and the library. We hope that as many townspeople as possible will join the sticker talks," says Miettinen.
Let's spread good spirits and pride in our hometown together - one sticker at a time!
Communications and Marketing Manager
Administration
Archive of categories: Releases
Subject areas: Welfare and health , Living in Riihimäki , Culture and leisure , Participate and influence ,
Keywords: Communication and marketing , Ole Riksu! ,
All articles: News