The visual appearance of the city's subsidiaries is being renewed – the font and color scheme connect them to the city

The visual identity of two subsidiaries of the City of Riihimäki, Riihimäen Kotikulma Oy and Riihimäen Tilat ja Kehitys Oy (RTOY), is being renewed. At the same time, RTOY is changing its name to Business Riihimäki. New color schemes, modern visuals and, in the case of Business Riihimäki, also a new name communicate the companies' services and convey the image of expert and modern operators.

"The new looks of the subsidiaries are combined into a part of the city through the color scheme, font and atmosphere. The unified and recognizable look of the city and its various actors are important tools when we help people see the beauty and opportunities of Riihimäki. Together, our message will be heard further and reach more people," says Mia Miettinen, Communications and Marketing Manager of the City of Riihimäki.

The new logos of both Kotikulma and Business Riihimäki follow the style of the city's logo. The text style of the logos is the same as the city's Riihimäki text logo. The renewed logos also feature the city's main color, red.

New slogans and logos

The new core promise of rental housing company Kotikulma is Home from the Corners. The core promise is not just a slogan, but also describes an attitude and a way of thinking. Kotikulma's core promise communicates what is most important in living: location, a functional everyday life and the fact that the place feels like home.

As a result of the renovation, Kotikulma's logo, which consisted of numerous boxes, will change to a single square. At the same time, the main green color will change to purple. Alongside the main color, Kotikulma will use five auxiliary colors.

The core promise of the business company Business Riihimäki is “Helps. Develops. Solves.” The core promise directly tells what Business Riihimäki does for companies every day.

As a result of the renewal, RTOY's text logo will change to a diamond. At the same time, the main orange color will change to petrol. Business Riihimäki also uses five auxiliary colors in addition to the main color. The main color and additional colors allow for playing with colors and create a diverse and multifunctional whole by changing colors in a controlled manner.

New looks to be introduced in stages

The visual identity renewal of Kotikulma and Business Riihimäki was carried out by the advertising agency Avidly. The same agency also carried out the visual identity renewal of the city of Riihimäki in 2021. The new identities of the subsidiaries include, among other things, the logo, typography, imagery, and the colors used in the companies' communications and marketing.

Kotikulma and Business Riihimäki will introduce new looks in their customer communications and marketing in stages during 2026.

Read the news on the subject on the Business Riihimäki website (rtoy.fi).

Read the news on the Riihimäen Kotikulma website (riihimaenkotikulma.fi)