Suomen Messut Oyj is taking over the responsibility of organizing the International Sportsmen's Fair

Riihimäki Tilat ja Kehitys Oy (RTOY) and Suomen Messut Oyj are in the process of agreeing on the transfer of the Erämessut, the International Sportsmen's Fair to the organization of Suomen Messut. The International Sportsmen's Fair will continue to be organized in Riihimäki, but the practical arrangements will be handled by Suomen Messut subsidiary Expomark Oy. The move supports the development and internationalization of the event. The transition is scheduled to take place after the International Sportsmen's Fair organized in the summer of 2024.
"We are really happy with the agreement. We will have an experienced event organizer as the author, and we can develop the International Sportsmen's Fair even stronger," says Ninni Manninen, fair director who has piloted the International Sportsmen's Fair for 30 years.
Riihimäki Messut Oy merged with its parent company RTOY at the beginning of 2022. However, RTOY's core activity is not organizing events, so cooperation with Expomark is natural. The rights and brand of the International Sportsmen's Fair will remain with RTOY. Cooperation helps in the development of the event and removes the vulnerability of a small organization.
"the International Sportsmen's Fair has a wonderful 50-year history, an established visitor base and a strong exhibitor base. The program of the event is high-quality, topical and interesting. It's great to use these settings to grow the International Sportsmen's Fair into an even more international event that serves the entire Baltic Sea region," says Expomark CEO Tomi Niemi.
Fair director Ninni Manninen will continue to pilot the International Sportsmen's Fair. From the exhibitor's point of view, there are few changes: the fair infrastructure will be strengthened, the venue and contact person will remain familiar.
"Over the past few years, we have increased our dialogue with exhibitors and we want to continue along the same lines. The most important thing for us is that the exhibitors get all possible benefits from the International Sportsmen's Fair and the visitor experience is the best possible," says Manninen.
The contract is under consideration by the Riihimäki City Council on 20.11.2023. The International Sportsmen's Fair will be organized under the previous responsibility again on June 7, after which the fair is to be transferred to the responsibility of Expomark Oy at the next time it is organized in 9.6.2024.
More information
Riihimäki Tilat ja Kehitys Oy / Riihimäki Fair
Ninni Manninen, fair director
p. 050 362 6051
ninni.manninen@riihimaenmessut.fi
Paulina Lindgren
marketing and communications manager
p. 050 516 4004
pauliina.lindgren@riihimaenmessut.fi
www.rtoy.fi
Expomark Oy
Tom Niemi
managing director
p. 040 765 6248
tomi.niemi@expomark.fi
Tarja Gordienko
Suomen Messut Oyj, communications manager
p. 050 5847 262
tarja.gordienko@messukeskus.com
www.expomark.fi